MARKETINGNING ASOSIY TAMOYILLARI VA UNING ZAMONAVIY JAMIYATDAGI O’RNI

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Nashr: Jild 4 Nomeri 2 : Общественные науки в современном мире: теоретические и практические исследования
Bo'lim: Maqolalar
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O‘zbekiston Davlat san’at va madaniyat institutining Farg‘ona mintaqaviy filiali “Xalq ijodiyoti” kafedrasi o‘qituvchisi
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Abstrak:

Ushbu maqolada marketingning asosiy tamoyillari va uning zamonaviy jamiyatdagi o‘rni tahlil qilinadi. Marketing strategiyalarining muhim jihatlari, raqamli marketingning rivojlanishi va zamonaviy tendensiyalar ko‘rib chiqiladi. Shuningdek, mijozlar bilan o‘zaro aloqalarni mustahkamlash, brendni rivojlantirish va raqobatbardosh bo‘lish uchun qo‘llaniladigan usullar haqida ma’lumot beriladi. Maqola marketing sohasi bilan shug‘ullanadigan tadbirkorlar, tadqiqotchilar va mutaxassislar uchun foydali bo‘lishi mumkin.

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Muxtarov, X. . (2025). MARKETINGNING ASOSIY TAMOYILLARI VA UNING ZAMONAVIY JAMIYATDAGI O’RNI. Zamonaviy Dunyoda Ijtimoiy Fanlar: Nazariy Va Amaliy Izlanishlar, 4(2), 110–114. Retrieved from https://inacademylib.com/index.php/uilzdif/article/view/45366

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Chaffey, D., Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice. Pearson.

Solomon, M. R. (2020). Consumer Behavior: Buying, Having, and Being. Pearson.

Ryan, D. (2017). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. Kogan Page.